EXPLAINER ABOUT DIGIBARCODE
PACCOR
ART DIRECTION
Closed cycle recycling is one of the great challenges of our time. The Digimarc Barcode takes on these challenges. As a collaborative project between Digimarc Corporation and PACCOR it paves the way to a new concept of plastic recycling. In cooperation with the agency's full moon, we created an explanatory animation showing the travel of a plastic cup from its usage back to its origin.
ART DIRECTION
& CONCEPT
client
Paccor Group
agency
Fullmoon GmbH
animation Support
Paul Kusmaul
music
Patrick Puszko