THE FOUNDRY
PORSCHE DIGITAL
Large Screen Projection
The "Porsche Foundry" is a project space from Porsche Digital for innovation and idea generation. Within the framework of workshops, it offers users a playground and source for new ideas.
For the reveal ceremony, we created a large-scale projection to show the heart of the foundry. Just as ideas mature into concrete products - the animation shows abstract structures that take on concrete forms over time.
ART DIRECTION
& PRODUCTION
client
Porsche Digital GmbH
art direction
Paul Kusmaul
Iris Schwarz
music
Patrick Puszko